Nintendo announced in late August that they would try and set a new world record for the most people blowing a chewing gum bubble simultaneously. Nintendo was indeed successful in setting a new Guinness World Record with 536 people blowing a chewing gum bubble.
This record attempt was part of the 20th anniversary celebration for Kirby, and the release of Kirby’s Dream Collection. Kirby’s Dream Collection is hitting retailers on September 16, 2012.
Source: Nintendo PR